GOOGLE WEEK

When specifically concentrating on Google SEO, we focus on how website publishers could be used to specifically be targeted at the right consumers.

According to “Google creating campaign”, there are 5 key things that a company could do to effectively target those customers and use Adwords effectively.

The 5 stages are:

1.      Target your ads to the right location. Deciding specifically what products or services a company should focus on and where those customers might be

2.      Budget. Choosing the maximum amount the company is willing to pay when a customer clicks on the ad. Google can set a budget for you, but it can also be done manually. Also, the company has to decide how many clicks it can afford per day (daily budget). The ads will stop appearing once the budget is reached, allowing total control of the costs.

3.      Focus on one product at a time. Deciding what product should be advertised first, to make sure the ads are very specific.

4.      Write an engaging ad. The ad text should be specific to the product the company is advertising; not to forgetting to include any unique offers or USPs. These would make the ad to stand out from the competitors.

5.      KEY WORDS. Creating a list of key words in the ad text can trigger the Google search to show the ad. 

Reference: http://www.youtube.com/watch?v=Oz0V1Tqi7Wk

This is a great opportunity to be used by small, local businesses to beat the competition, however those companies need to know how to use it right!

As an example, I will take my dad’s business, Slough Mortgage Centre in Slough. There are other mortgage companies in Slough, however his website comes up on the top of the list when typing in “slough mortgage centre”.

This is due to his company’s name, as it is very specific to the service he provides and where, which means consumer search is targeted specifically at his business. Also, the web site text includes a lot of key words such as “Slough” and “mortgages”. Therefore even when typing in “Mortgages in Slough”, his website will come up at the top. 

However, if the other Mortgage companies will decide to challenge my dad’s position, they could pay Google to advertise their ad to be on top of the search every time some one would be looking for “mortgages in Slough”. This is where a company would have to consider stage 2 of the “Google creating campaign”.